engagement infra for inagiffy’s communities
the problem space
communities today are broken and are mostly a one-way street
- instagram’s broadcast channels are too much like a, well, broadcast channel
- discord servers are high friction and not for mainstream communities
whatsapp groups are near-perfect
- intimate chat medium
- universal penetration across the world (except maybe china)
- intuitive for most users
problems with whatsapp for communities
- whatsapp groups/channels have member limits
- hard to streamline/standardise across multiple groups
- user identity data things
inagiffy’s current whatsapp group management solutions solves most of this
- multiple group management
- custom campaigns etc
but there is a lack of engagement/loyalty/rewards tooling, this is important as all the big companies who want to use this service have only 1 big KPI - engagement.
product notes
tl;dr inagiffy needs engagement tooling + incentives to bump their engagement metrics, and this is where fetcch plugs in.
fetcch’s loyalty chain will exist as a loyalty/points infra for inagiffy’s communities - an upgrade over using a regular db.
- whatsapp is frontend
- smart accounts deployed with member phone numbers as basis
- points accrued on these accounts
- members can accrue points across different managed communities
- members can check their total points/pending rewards via a bot that acts as a natural language explorer
- can also explore an intents thing down the line (natural language interface for token transfer, claiming, and balance retrieval)
moonshots and applications:
- points are a direct way for universal to push members to engage with artist content
- using points as bait to boost community engagement (issue rewards in the form of community points)
- semi-open economy where accrued points can be redeemed for community merch discount
- point accrual can be automated - number of replies, mentions, reacts received on message, time spent in community chat, etc
- after critical mass, can move to own fetcch community app - easy to pull users (offer them points to install app) - we get real consumers to experiment with for payments etc